Facebook, Instagram, Social Media, Social Network, Twitter

The Twitter redesign, and what does it mean for the marketeer

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The Twitter redesign, it is coming. It is currently being tested by a small group of people and one of the major changes, will be its all too familiar vertical column design that will dissapear. The new layout will have a (sort of) Facebook Timeline layout, with an enlarged cover photo across the entire top of the page and the profile picture moved to the left (see screen below).

The power of the “old”  lies in its minimalist style and, user friendly layout, but new users considering signing up (in order to follow a celebrity, for example), quick access to big photos and profile pictures might play a large role. Somthing which is more in style with Pinterest and Instagram.

People have become more and more visual, hence the power of platforms such as Instagram and Pinterest. Only recently Twitter added the option for in-stream photo’s, which prooved for better engagement of the posts.  The latter will have a major change on how markerteers can and will use Twitter. The risk of not adapting is no guarantee,  that yours and theirs,  current strategy will continue to work. Like the changes to Facebook and Google+ marketeers have just to sit back, see what will happen to the new layout and adjust accordingly. Adapt to the new “enivroment” as it were, and if need be execute a new plan.

What the actual new layout will look like is still not clear, nor which new features will be added, if they have them, but one thing is for sure,  the new Twitter is coming!

Below is another screen of the “new” layout could look like.  What you can see clear is the your “lists” will be featured much better, instead of being “hidden” in your account. Better acces to Tweets you favored, and it looks like there will be room for ads on the right side of the screen, just like Facebook has. Wheter this will be an improvement is yet to been seen, if they decide to use that space in that way. I for one like the “tranquillity” of no ads, besides the occasional one in-stream.

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The big question of course is: “Will this help Twitter gain more users? ” What do you think of this new Twitter layout? Let me know in the comment section below.

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Social, Social Media, Twitter, Winter Olympics 2014

Sochi Social Gold [Infographic]

The Winter Olympics are well underway but what are the fact figure on it on social media. Here’s a great infographic with facts and figures on The Winter Olympics on social media. It looks like Twitter is the winner on social media with 136.000 tweets and 50.000 retweets. Russia’s stance on homosexuality is one of the main things “talked” about.

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infographic by: UberVu& Hootsuite

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Facebook, Social Media, Twitter

The International Social Media Landscape 2013 [INFOGRAPHIC]

Social Media, we all use it one way or another, to check up on your friends, family, your Twitter or to get inspired by things you see on Pinterest. It has become part of our lives, whether you like it or not.  You meet meet people you would never have “met” if not for Social Media, simply because it has no borders and the amount amount of users is growing every day.

For you as a company, this also means borders are “removed”, so instead of think local or national you can focus globaly ( if you wish to do so). Of course there are few things to consider: like laungage barriers, or cultural differences but  these are things which for the biggest part can be overcome if you keep them in mind.  To sum this up  here’s a great infographic on the International Social Media Landscape in 2013.

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(source: sayitsocial.com)

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Brian Solis, Digital Darwinism, Facebook, Social Media, Twitter

Do companies need to evolve to keep up in the digital era?

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Evolution, it is always present. When we think of evolution, we think how nature adapts to it’s enviroment. It (hardly) ever crosses our mind that companies should evolve too! what do I mean by  this? Well, actually, it is simple.

We live in an age where, by now, the internet, social media, smartphones and tablet are such a big part of our lives, that we cannot be without it. They are a such a big part of our daily life, for most of the things we do we always chDeck our iPhones (or Android device). E.g. what is the first thing you do when you wake up or tha last thing you do when you go top sleep? Right, most of you would answer: “checking Facebook, Twitter,Instagram” etc. It has almost become second nature, and these are just a few examples of how we use our “phone”. We also use to look up products online, compare one shop to another and if the online store doesn’t load fast enough or doesn’t look trust worthy or our “friends” have bad things to say about it, we don’d even take the time to look. All these things influence us in our decisions on what to “like”, who to “follow” or where to buy online.

And this is where companies and their digital evolution come in, or as Brian Solis likes to call it, “Digital Darwinism”. What is Digital Darwinism? It is “the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it”. ( source Brian Solis: The End of business as Usual). This is what is happening at the moment to loads of businesses all over the world. They can’t keep up or “think we lasted a long time before the internet and social media, our customer will keep coming“. Yes this could be true, but in general they will eventually will have to make use of other chanels besides the local newspaper in which they have a recurring ad. If the do not, then it is most likely that such business will eventually won’t last. Companies like Blockbuster thought this way, and they were a large company, and didn’t make it. They were surpassed by companies who offered the same films via Video On Demand (VOD), iTunes and pirate sites.

In the Netherlands Netflix will soon be available, this means that the big networks in the Netherlands, who offer movies or series through VOD, have to change their strategy. Why pay more on their sites, when you can pay €8,00 euro’s per month and get al you can watch. Easy answer I would say. It not a question of should they evlove, but they to  evolve to keep up ( in this ever becoming faster world).

These are just  some examples of how companies should keep up in the digital era. To evlove or not. To make use of all the tools which are are there, or to keep going about your busines as always is being done. There is choice, but which to make is up the companies facing that decision. These are things a marketeer should think about when they get their budget, for you can only spend that euro/dollar once.

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