Digital Darwinism, Social, Social Media, Social Network

The ROI of Social Selling

I’ve mentioned this for this first time at i-Strategy London 2010 the ROI on social media is very important, or so one would think. Are the effort and costs worth it?  So far no one has done anything about measuring the ROI.  Even though companies are still looking, and most of them still struggle, to measure the ROI of those efforts. Can the ROI be proven?  Here’s a great Infographic  the ROI of Social Selling.

  1. Key takeaways: 89% of businesses report increased exposure and 75% report increased traffic as top benefits of social media
  2. More than half of organizations who’ve been using social media for at least 4 years report it has helped them improve sales (64%)
  3. The majority of businesses in the US (50%+) doesn’t feel the need to measure Social Selling ROI

 

roi_of_social_selling_infographic_s4l

 

 

(source: salesforlife.com)

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newspaper, NRC, Pinterest, Social, Social Media, Social Network, Twitter, Vine, whatsapp

Social Media Cheat Sheet [Infographic]

A handy Infographic on what Social Media platforms to use, since there are so many. Which is best for your company?  There’s one missing from this list and that is Whatsapp.

The first “experiments” for using this to reach a new public have begun, for instance the Dutch newspaper NRC. This way they want to update their readers with news by sending them a text message through Whatsapp. Will this work? Personally I don’t think so, but we’ll just have to wait and see.

But for al the others this infographic, “Social Media Cheat Sheet (For Users) breaks down the most popular social networks into digestible snippets, describing how they can be utilized, as well as highlighting their pros and cons. Learn how to best leverage each platform & start socializing!”

Likeable_Blog_Infographic7

 

(source: Likeable.com)

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Social Media

Five Types of Social Media Complainers …. [Infographic]

Social Media, it’s a way for customers to complain about your company or brand. I ‘ve seen some complaints about real problems, whilst others complain about little things. From experience I know that some companies still do not take actions when it complain to questions and complaints by their customers and leave questions and complaints unanswererd. That ’s why good policy on how to go about this is a necessary investment since customers more and more use te social media as first line of communication.

Check out this interresting  infographic on the different kinds of complainers. Which one to take serious and which one you pay very little attention to. How do you separate them?  This”chart”might help you to structure your complainers.

Social-Customer-Service-Complainers-Infographic
(infograpic by Extact Target)

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Social, Social Media, Twitter, Winter Olympics 2014

Sochi Social Gold [Infographic]

The Winter Olympics are well underway but what are the fact figure on it on social media. Here’s a great infographic with facts and figures on The Winter Olympics on social media. It looks like Twitter is the winner on social media with 136.000 tweets and 50.000 retweets. Russia’s stance on homosexuality is one of the main things “talked” about.

sochi-social-gold

 

infographic by: UberVu& Hootsuite

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Brian Solis, Facebook, Instagram

Something is stirring in the world of Social Media

Social media

When we speak of Social Media we often just talk about Facebook and Twitter and most of the time we forget the rest of the platforms out there.  In a few recent articles I read on social media I see something stirring in its lansdscape and that are the teens.  The audience brands are trying to target (13-25).

That something is going on at Facebook is for sure. Last week Facebook Director of Product Blake Ross announced that he’d leave the company in a goodbye letter he posted on his profile page. Ross wrote:

“I’m leaving because a Forbes writer asked his son’s best friend Todd if Facebook was still cool and the friend said no, and plus none of HIS friends think so either, even Leila who used to love it, and this journalism made me reconsider the long-term viability of the company.”

So what is going on. I have mentioned before that teens move away from Facebook because it is not cool anymore,  and teens are a barometer for what is the next best thing. Is the Facebook community changing? Is what we do on the internet (our way of interacting) changing? I don’t  know actually. If I look at myself and my friends I notice that they do very little with social media, but haven’t moved away from the usual supect, which is Facebook, they just don’t do anything with it anymore.

And it’s a trend if we look at study (Coming and Going on Facebook by PEW Internet) we see the following. One in five online adults (20% out of 1006 repsondants) say that they used Facebook in the past but no longer do so, and that is a lot. Than they were asked why: “It’s a gossipy thing.” … “I didn’t like to talk too much.” … “I’m not social.” … “My account was compromised.” … “I got tired of minding everybody else’s business.” … “Not enough privacy.” … “Got too many communications.” … “Takes my time away.”

So were are the teens going and why? Well there on Instagram and Tumblr where they can go and be annonimus, were as on Facebook its the “real” you. “They do not want to be found (by their parents, who are on Facebook), except by a few close friends who they explicitly share one of their tumblogs with (yes you can have more than one identity on Tumblr instead of the just one on Facebook). Therefore Tumblr’s notoriously weak search functionality is A-OK with most of its user base.” (source Techcrunch)

But is all this being annonimus a good thing? Think about bullying? But than again if you can’t be found, and only your best friends follow you on Instagram or Tumblr  All things said you can look at from two sides and were heading towards a junction.

1- Social media is becoming more about the interaction between friends, and you only share photo’s etc with your friends, and only accept those who are your friends in the “real” world

2- Social media has become a form of online narcissism,  where the pictures serve as a catalysts for conversations and Likes and followers are the currency of shallow capitalism. Instagram is harboring curious behavior where teens strive for numbers, regardless of where and who they come from, as a delusional form of stature and importance (Source Brain Solis) Thus meaning, out goes the privacy and a whole generation will, because of this, have an online footprint that could come back and bite the in the …. (if you catch my dirft) when they need to apply for uni/jobs etc.

That we’re adapting  is one thing for sure, but how we are adapting is an other.

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Facebook, Google +, Pinterest, Social Media, Twitter, Vine

Marketers Guide to Pinterest

Pinterest, by now you should have heard of it. Why? People are visual, thet like seeing picture of great stuff and photo’s. I mean, when your frineds get back from a vacation, what is the first thing you when you meet after, you sit down at the diner table with a coffee, beer or galss of wine and go through the holiday pictures and tell the stories that go with it.

Now a days with all the different socail media platforms, you see those same photo’s when your friends are still on vacation. To show what a great time you have. The comment on it, wishing you a great time or telling you that they wish they were there too!

Beside Facebook and Instagram, Pinterest is a great platfrom to use for these kinds of pictures, but it can also be used as a “mood”board for thing you like or to be used for inspiraton. More and more peolpe use it and for markerteers os still uncharted teritory. SO here are some facts and figures on Pinterest followed by an Infographic.

Who is using Pinterest? Well according to the latest figure it is mostly women.

Females 25-34 – 27%
Females 35-44 – 29%
Females 45-54 – 24%

But more and more men are discovering it too!

Is Pinterest engaging, let me rephrase that. How engaging is Pinterest?  Facebook is the still the most engaging site on the planet at 405 minutes per month, followed by  Pinterest and Tumblr are equal in second place at 89 minutes. Funny, for I always thought that Twitter was second but it  comes in third at 21 minutes. Next is LinkedIn with 17 minutes, and surprise surprise Google Plus – 3 minutes but growing still at a fast rate. Also Instargram is missing. Wich had a rapid growth over the last few years, same as Vine.

0e94c0ba72e77df264245c98fc188df3

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Facebook, Social Media, Twitter

The International Social Media Landscape 2013 [INFOGRAPHIC]

Social Media, we all use it one way or another, to check up on your friends, family, your Twitter or to get inspired by things you see on Pinterest. It has become part of our lives, whether you like it or not.  You meet meet people you would never have “met” if not for Social Media, simply because it has no borders and the amount amount of users is growing every day.

For you as a company, this also means borders are “removed”, so instead of think local or national you can focus globaly ( if you wish to do so). Of course there are few things to consider: like laungage barriers, or cultural differences but  these are things which for the biggest part can be overcome if you keep them in mind.  To sum this up  here’s a great infographic on the International Social Media Landscape in 2013.

international-social-media-landscape

(source: sayitsocial.com)

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