I’ve mentioned this for this first time at i-Strategy London 2010 the ROI on social media is very important, or so one would think. Are the effort and costs worth it? So far no one has done anything about measuring the ROI. Even though companies are still looking, and most of them still struggle, to measure the ROI of those efforts. Can the ROI be proven? Here’s a great Infographic the ROI of Social Selling.
- Key takeaways: 89% of businesses report increased exposure and 75% report increased traffic as top benefits of social media
- More than half of organizations who’ve been using social media for at least 4 years report it has helped them improve sales (64%)
- The majority of businesses in the US (50%+) doesn’t feel the need to measure Social Selling ROI