Digital Darwinism, Social, Social Media, Social Network

The ROI of Social Selling

I’ve mentioned this for this first time at i-Strategy London 2010 the ROI on social media is very important, or so one would think. Are the effort and costs worth it?  So far no one has done anything about measuring the ROI.  Even though companies are still looking, and most of them still struggle, to measure the ROI of those efforts. Can the ROI be proven?  Here’s a great Infographic  the ROI of Social Selling.

  1. Key takeaways: 89% of businesses report increased exposure and 75% report increased traffic as top benefits of social media
  2. More than half of organizations who’ve been using social media for at least 4 years report it has helped them improve sales (64%)
  3. The majority of businesses in the US (50%+) doesn’t feel the need to measure Social Selling ROI






newspaper, NRC, Pinterest, Social, Social Media, Social Network, Twitter, Vine, whatsapp

Social Media Cheat Sheet [Infographic]

A handy Infographic on what Social Media platforms to use, since there are so many. Which is best for your company?  There’s one missing from this list and that is Whatsapp.

The first “experiments” for using this to reach a new public have begun, for instance the Dutch newspaper NRC. This way they want to update their readers with news by sending them a text message through Whatsapp. Will this work? Personally I don’t think so, but we’ll just have to wait and see.

But for al the others this infographic, “Social Media Cheat Sheet (For Users) breaks down the most popular social networks into digestible snippets, describing how they can be utilized, as well as highlighting their pros and cons. Learn how to best leverage each platform & start socializing!”




Social Media

Five Types of Social Media Complainers …. [Infographic]

Social Media, it’s a way for customers to complain about your company or brand. I ‘ve seen some complaints about real problems, whilst others complain about little things. From experience I know that some companies still do not take actions when it complain to questions and complaints by their customers and leave questions and complaints unanswererd. That ’s why good policy on how to go about this is a necessary investment since customers more and more use te social media as first line of communication.

Check out this interresting  infographic on the different kinds of complainers. Which one to take serious and which one you pay very little attention to. How do you separate them?  This”chart”might help you to structure your complainers.

(infograpic by Extact Target)