Facebook, Instagram, Social Media, Social Network, Twitter

The Twitter redesign, and what does it mean for the marketeer

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The Twitter redesign, it is coming. It is currently being tested by a small group of people and one of the major changes, will be its all too familiar vertical column design that will dissapear. The new layout will have a (sort of) Facebook Timeline layout, with an enlarged cover photo across the entire top of the page and the profile picture moved to the left (see screen below).

The power of the “old”  lies in its minimalist style and, user friendly layout, but new users considering signing up (in order to follow a celebrity, for example), quick access to big photos and profile pictures might play a large role. Somthing which is more in style with Pinterest and Instagram.

People have become more and more visual, hence the power of platforms such as Instagram and Pinterest. Only recently Twitter added the option for in-stream photo’s, which prooved for better engagement of the posts.  The latter will have a major change on how markerteers can and will use Twitter. The risk of not adapting is no guarantee,  that yours and theirs,  current strategy will continue to work. Like the changes to Facebook and Google+ marketeers have just to sit back, see what will happen to the new layout and adjust accordingly. Adapt to the new “enivroment” as it were, and if need be execute a new plan.

What the actual new layout will look like is still not clear, nor which new features will be added, if they have them, but one thing is for sure,  the new Twitter is coming!

Below is another screen of the “new” layout could look like.  What you can see clear is the your “lists” will be featured much better, instead of being “hidden” in your account. Better acces to Tweets you favored, and it looks like there will be room for ads on the right side of the screen, just like Facebook has. Wheter this will be an improvement is yet to been seen, if they decide to use that space in that way. I for one like the “tranquillity” of no ads, besides the occasional one in-stream.

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The big question of course is: “Will this help Twitter gain more users? ” What do you think of this new Twitter layout? Let me know in the comment section below.

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Jelly, Jelly App, Social, Social Media, Social Network

Jelly, the new way to search

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The Jelly App, Have you heard of it? No, well now you will have. Jelly is a new app  and was launched beginning of January of this year. So now what is it? Jelly is a new way to search on the internet by using your network and your extended network and it is easy to use.

You take a picture of what something you don’t know what it is, post it on Jelly and your  friends and their friends (Jelly works with your existing social networks) can (hopefully) give you an anwer.  You can crop, reframe, zoom, and draw on your images to get more specific. Check the video below to get an introduction to Jelly.

I have been using it since the launch and, to honest, it is actually fun to use. Sometime you get the stangest things and you actually pick up on things too.  People tend not to just take pics of things they want to know wht it is, but they also ask questions like “What’s the best programmable robot for little kids. Something easy and educational.” Questions like these do get a lot response and therein lies the fun and social aspect of the App. People like helping people, the Pay it Forward idea so to speak. I say Jelly it forward.

So Google, eat your heart out, it’s Jelly time.

 

The Jelly App is available for iPhone and Android.

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Facebook, Google +, Pinterest, Social Media, Twitter, Vine

Marketers Guide to Pinterest

Pinterest, by now you should have heard of it. Why? People are visual, thet like seeing picture of great stuff and photo’s. I mean, when your frineds get back from a vacation, what is the first thing you when you meet after, you sit down at the diner table with a coffee, beer or galss of wine and go through the holiday pictures and tell the stories that go with it.

Now a days with all the different socail media platforms, you see those same photo’s when your friends are still on vacation. To show what a great time you have. The comment on it, wishing you a great time or telling you that they wish they were there too!

Beside Facebook and Instagram, Pinterest is a great platfrom to use for these kinds of pictures, but it can also be used as a “mood”board for thing you like or to be used for inspiraton. More and more peolpe use it and for markerteers os still uncharted teritory. SO here are some facts and figures on Pinterest followed by an Infographic.

Who is using Pinterest? Well according to the latest figure it is mostly women.

Females 25-34 – 27%
Females 35-44 – 29%
Females 45-54 – 24%

But more and more men are discovering it too!

Is Pinterest engaging, let me rephrase that. How engaging is Pinterest?  Facebook is the still the most engaging site on the planet at 405 minutes per month, followed by  Pinterest and Tumblr are equal in second place at 89 minutes. Funny, for I always thought that Twitter was second but it  comes in third at 21 minutes. Next is LinkedIn with 17 minutes, and surprise surprise Google Plus – 3 minutes but growing still at a fast rate. Also Instargram is missing. Wich had a rapid growth over the last few years, same as Vine.

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Facebook, Google +, Social Media, Twitter, Vine

Google vs Facebook Facts and Figures [infographic]

The fight between Google and Facebook is always nice to write about, but now it is even nicer with these facts and figures. Even though Facebook is still the lagest social media platform, it is loosing some terrain to new comers such Google +, Vine (owned by Twitter), Snapchat, Kik and Instagram. Mostly the younger kids flock to Instagram (owned by Facebook), for it is more hard for their parents to check up on it what they do.

Facebook has lost some of its cool, the averge user is 38 years old, compare that to Google + were the average age is 28. But than again it has less users (500 million June 2013 Source Wikipedia), who are more active than Facebook users. Which I find interesting seeing as Facebook has  1.15 billion (active March 2013: Source Wikipedia), so this Infographic somewhat outdated user wise and something important is being left out,  Mobile! and this is were Facebook has it most activity! On average  819 million mobile users per month, and the percentage that logs on every day is 79%.

Even though the teens, leave Facebook behind them Google + isn’t  proffeting from it, and Google still has no answer to Instagram or Vine. Still this infographic sums up the difference between the both quit nicely.

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