Facebook, Instagram, Social Media, Social Network, Twitter

The Twitter redesign, and what does it mean for the marketeer

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The Twitter redesign, it is coming. It is currently being tested by a small group of people and one of the major changes, will be its all too familiar vertical column design that will dissapear. The new layout will have a (sort of) Facebook Timeline layout, with an enlarged cover photo across the entire top of the page and the profile picture moved to the left (see screen below).

The power of the “old”  lies in its minimalist style and, user friendly layout, but new users considering signing up (in order to follow a celebrity, for example), quick access to big photos and profile pictures might play a large role. Somthing which is more in style with Pinterest and Instagram.

People have become more and more visual, hence the power of platforms such as Instagram and Pinterest. Only recently Twitter added the option for in-stream photo’s, which prooved for better engagement of the posts.  The latter will have a major change on how markerteers can and will use Twitter. The risk of not adapting is no guarantee,  that yours and theirs,  current strategy will continue to work. Like the changes to Facebook and Google+ marketeers have just to sit back, see what will happen to the new layout and adjust accordingly. Adapt to the new “enivroment” as it were, and if need be execute a new plan.

What the actual new layout will look like is still not clear, nor which new features will be added, if they have them, but one thing is for sure,  the new Twitter is coming!

Below is another screen of the “new” layout could look like.  What you can see clear is the your “lists” will be featured much better, instead of being “hidden” in your account. Better acces to Tweets you favored, and it looks like there will be room for ads on the right side of the screen, just like Facebook has. Wheter this will be an improvement is yet to been seen, if they decide to use that space in that way. I for one like the “tranquillity” of no ads, besides the occasional one in-stream.

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The big question of course is: “Will this help Twitter gain more users? ” What do you think of this new Twitter layout? Let me know in the comment section below.

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Brian Solis, Facebook, Instagram

Something is stirring in the world of Social Media

Social media

When we speak of Social Media we often just talk about Facebook and Twitter and most of the time we forget the rest of the platforms out there.  In a few recent articles I read on social media I see something stirring in its lansdscape and that are the teens.  The audience brands are trying to target (13-25).

That something is going on at Facebook is for sure. Last week Facebook Director of Product Blake Ross announced that he’d leave the company in a goodbye letter he posted on his profile page. Ross wrote:

“I’m leaving because a Forbes writer asked his son’s best friend Todd if Facebook was still cool and the friend said no, and plus none of HIS friends think so either, even Leila who used to love it, and this journalism made me reconsider the long-term viability of the company.”

So what is going on. I have mentioned before that teens move away from Facebook because it is not cool anymore,  and teens are a barometer for what is the next best thing. Is the Facebook community changing? Is what we do on the internet (our way of interacting) changing? I don’t  know actually. If I look at myself and my friends I notice that they do very little with social media, but haven’t moved away from the usual supect, which is Facebook, they just don’t do anything with it anymore.

And it’s a trend if we look at study (Coming and Going on Facebook by PEW Internet) we see the following. One in five online adults (20% out of 1006 repsondants) say that they used Facebook in the past but no longer do so, and that is a lot. Than they were asked why: “It’s a gossipy thing.” … “I didn’t like to talk too much.” … “I’m not social.” … “My account was compromised.” … “I got tired of minding everybody else’s business.” … “Not enough privacy.” … “Got too many communications.” … “Takes my time away.”

So were are the teens going and why? Well there on Instagram and Tumblr where they can go and be annonimus, were as on Facebook its the “real” you. “They do not want to be found (by their parents, who are on Facebook), except by a few close friends who they explicitly share one of their tumblogs with (yes you can have more than one identity on Tumblr instead of the just one on Facebook). Therefore Tumblr’s notoriously weak search functionality is A-OK with most of its user base.” (source Techcrunch)

But is all this being annonimus a good thing? Think about bullying? But than again if you can’t be found, and only your best friends follow you on Instagram or Tumblr  All things said you can look at from two sides and were heading towards a junction.

1- Social media is becoming more about the interaction between friends, and you only share photo’s etc with your friends, and only accept those who are your friends in the “real” world

2- Social media has become a form of online narcissism,  where the pictures serve as a catalysts for conversations and Likes and followers are the currency of shallow capitalism. Instagram is harboring curious behavior where teens strive for numbers, regardless of where and who they come from, as a delusional form of stature and importance (Source Brain Solis) Thus meaning, out goes the privacy and a whole generation will, because of this, have an online footprint that could come back and bite the in the …. (if you catch my dirft) when they need to apply for uni/jobs etc.

That we’re adapting  is one thing for sure, but how we are adapting is an other.

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Facebook, Google +, Pinterest, Social Media, Twitter, Vine

Marketers Guide to Pinterest

Pinterest, by now you should have heard of it. Why? People are visual, thet like seeing picture of great stuff and photo’s. I mean, when your frineds get back from a vacation, what is the first thing you when you meet after, you sit down at the diner table with a coffee, beer or galss of wine and go through the holiday pictures and tell the stories that go with it.

Now a days with all the different socail media platforms, you see those same photo’s when your friends are still on vacation. To show what a great time you have. The comment on it, wishing you a great time or telling you that they wish they were there too!

Beside Facebook and Instagram, Pinterest is a great platfrom to use for these kinds of pictures, but it can also be used as a “mood”board for thing you like or to be used for inspiraton. More and more peolpe use it and for markerteers os still uncharted teritory. SO here are some facts and figures on Pinterest followed by an Infographic.

Who is using Pinterest? Well according to the latest figure it is mostly women.

Females 25-34 – 27%
Females 35-44 – 29%
Females 45-54 – 24%

But more and more men are discovering it too!

Is Pinterest engaging, let me rephrase that. How engaging is Pinterest?  Facebook is the still the most engaging site on the planet at 405 minutes per month, followed by  Pinterest and Tumblr are equal in second place at 89 minutes. Funny, for I always thought that Twitter was second but it  comes in third at 21 minutes. Next is LinkedIn with 17 minutes, and surprise surprise Google Plus – 3 minutes but growing still at a fast rate. Also Instargram is missing. Wich had a rapid growth over the last few years, same as Vine.

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Facebook, Google +, Social Media, Twitter, Vine

Google vs Facebook Facts and Figures [infographic]

The fight between Google and Facebook is always nice to write about, but now it is even nicer with these facts and figures. Even though Facebook is still the lagest social media platform, it is loosing some terrain to new comers such Google +, Vine (owned by Twitter), Snapchat, Kik and Instagram. Mostly the younger kids flock to Instagram (owned by Facebook), for it is more hard for their parents to check up on it what they do.

Facebook has lost some of its cool, the averge user is 38 years old, compare that to Google + were the average age is 28. But than again it has less users (500 million June 2013 Source Wikipedia), who are more active than Facebook users. Which I find interesting seeing as Facebook has  1.15 billion (active March 2013: Source Wikipedia), so this Infographic somewhat outdated user wise and something important is being left out,  Mobile! and this is were Facebook has it most activity! On average  819 million mobile users per month, and the percentage that logs on every day is 79%.

Even though the teens, leave Facebook behind them Google + isn’t  proffeting from it, and Google still has no answer to Instagram or Vine. Still this infographic sums up the difference between the both quit nicely.

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Facebook, Social Media, Twitter

The International Social Media Landscape 2013 [INFOGRAPHIC]

Social Media, we all use it one way or another, to check up on your friends, family, your Twitter or to get inspired by things you see on Pinterest. It has become part of our lives, whether you like it or not.  You meet meet people you would never have “met” if not for Social Media, simply because it has no borders and the amount amount of users is growing every day.

For you as a company, this also means borders are “removed”, so instead of think local or national you can focus globaly ( if you wish to do so). Of course there are few things to consider: like laungage barriers, or cultural differences but  these are things which for the biggest part can be overcome if you keep them in mind.  To sum this up  here’s a great infographic on the International Social Media Landscape in 2013.

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(source: sayitsocial.com)

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Brian Solis, Digital Darwinism, Facebook, Social Media, Twitter

Do companies need to evolve to keep up in the digital era?

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Evolution, it is always present. When we think of evolution, we think how nature adapts to it’s enviroment. It (hardly) ever crosses our mind that companies should evolve too! what do I mean by  this? Well, actually, it is simple.

We live in an age where, by now, the internet, social media, smartphones and tablet are such a big part of our lives, that we cannot be without it. They are a such a big part of our daily life, for most of the things we do we always chDeck our iPhones (or Android device). E.g. what is the first thing you do when you wake up or tha last thing you do when you go top sleep? Right, most of you would answer: “checking Facebook, Twitter,Instagram” etc. It has almost become second nature, and these are just a few examples of how we use our “phone”. We also use to look up products online, compare one shop to another and if the online store doesn’t load fast enough or doesn’t look trust worthy or our “friends” have bad things to say about it, we don’d even take the time to look. All these things influence us in our decisions on what to “like”, who to “follow” or where to buy online.

And this is where companies and their digital evolution come in, or as Brian Solis likes to call it, “Digital Darwinism”. What is Digital Darwinism? It is “the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it”. ( source Brian Solis: The End of business as Usual). This is what is happening at the moment to loads of businesses all over the world. They can’t keep up or “think we lasted a long time before the internet and social media, our customer will keep coming“. Yes this could be true, but in general they will eventually will have to make use of other chanels besides the local newspaper in which they have a recurring ad. If the do not, then it is most likely that such business will eventually won’t last. Companies like Blockbuster thought this way, and they were a large company, and didn’t make it. They were surpassed by companies who offered the same films via Video On Demand (VOD), iTunes and pirate sites.

In the Netherlands Netflix will soon be available, this means that the big networks in the Netherlands, who offer movies or series through VOD, have to change their strategy. Why pay more on their sites, when you can pay €8,00 euro’s per month and get al you can watch. Easy answer I would say. It not a question of should they evlove, but they to  evolve to keep up ( in this ever becoming faster world).

These are just  some examples of how companies should keep up in the digital era. To evlove or not. To make use of all the tools which are are there, or to keep going about your busines as always is being done. There is choice, but which to make is up the companies facing that decision. These are things a marketeer should think about when they get their budget, for you can only spend that euro/dollar once.

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Coca Cola, Facebook, Lady Gaga, Social Media

The Big 10 On Facebook

In a recent article on Mashable the big 10 of Facebook were named, the outcome: Coca Cola is the most engaged Brand on Facebook. But can a band or musician not be a brand? Lady Gaga’s page has more engament than Coca Cola ( “1,138,296 talking about this”) So if she were a brand Lady Gaga wil the most engaged brand as a matter of fact, if Coca Cola is the top brand on Facebook, than she is the biggest person/brand on Facebook.

Since she is not a brand. Here’s the  “Infographic” by Mashable and Asta.

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What brand, band/musician or movie age do you like/follow?

Image: Mashable/Asta Source Fan Page List

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