Social Media, it’s a way for customers to complain about your company or brand. I ‘ve seen some complaints about real problems, whilst others complain about little things. From experience I know that some companies still do not take actions when it complain to questions and complaints by their customers and leave questions and complaints unanswererd. That ’s why good policy on how to go about this is a necessary investment since customers more and more use te social media as first line of communication.
Check out this interresting infographic on the different kinds of complainers. Which one to take serious and which one you pay very little attention to. How do you separate them? This”chart”might help you to structure your complainers.