Facebook, Google +, Pinterest, Social Media, Twitter, Vine

Marketers Guide to Pinterest

Pinterest, by now you should have heard of it. Why? People are visual, thet like seeing picture of great stuff and photo’s. I mean, when your frineds get back from a vacation, what is the first thing you when you meet after, you sit down at the diner table with a coffee, beer or galss of wine and go through the holiday pictures and tell the stories that go with it.

Now a days with all the different socail media platforms, you see those same photo’s when your friends are still on vacation. To show what a great time you have. The comment on it, wishing you a great time or telling you that they wish they were there too!

Beside Facebook and Instagram, Pinterest is a great platfrom to use for these kinds of pictures, but it can also be used as a “mood”board for thing you like or to be used for inspiraton. More and more peolpe use it and for markerteers os still uncharted teritory. SO here are some facts and figures on Pinterest followed by an Infographic.

Who is using Pinterest? Well according to the latest figure it is mostly women.

Females 25-34 – 27%
Females 35-44 – 29%
Females 45-54 – 24%

But more and more men are discovering it too!

Is Pinterest engaging, let me rephrase that. How engaging is Pinterest?  Facebook is the still the most engaging site on the planet at 405 minutes per month, followed by  Pinterest and Tumblr are equal in second place at 89 minutes. Funny, for I always thought that Twitter was second but it  comes in third at 21 minutes. Next is LinkedIn with 17 minutes, and surprise surprise Google Plus – 3 minutes but growing still at a fast rate. Also Instargram is missing. Wich had a rapid growth over the last few years, same as Vine.

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Facebook, Google +, Social Media, Twitter, Vine

Google vs Facebook Facts and Figures [infographic]

The fight between Google and Facebook is always nice to write about, but now it is even nicer with these facts and figures. Even though Facebook is still the lagest social media platform, it is loosing some terrain to new comers such Google +, Vine (owned by Twitter), Snapchat, Kik and Instagram. Mostly the younger kids flock to Instagram (owned by Facebook), for it is more hard for their parents to check up on it what they do.

Facebook has lost some of its cool, the averge user is 38 years old, compare that to Google + were the average age is 28. But than again it has less users (500 million June 2013 Source Wikipedia), who are more active than Facebook users. Which I find interesting seeing as Facebook has  1.15 billion (active March 2013: Source Wikipedia), so this Infographic somewhat outdated user wise and something important is being left out,  Mobile! and this is were Facebook has it most activity! On average  819 million mobile users per month, and the percentage that logs on every day is 79%.

Even though the teens, leave Facebook behind them Google + isn’t  proffeting from it, and Google still has no answer to Instagram or Vine. Still this infographic sums up the difference between the both quit nicely.

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