Digital Darwinism, Social, Social Media, Social Network

The ROI of Social Selling

I’ve mentioned this for this first time at i-Strategy London 2010 the ROI on social media is very important, or so one would think. Are the effort and costs worth it?  So far no one has done anything about measuring the ROI.  Even though companies are still looking, and most of them still struggle, to measure the ROI of those efforts. Can the ROI be proven?  Here’s a great Infographic  the ROI of Social Selling.

  1. Key takeaways: 89% of businesses report increased exposure and 75% report increased traffic as top benefits of social media
  2. More than half of organizations who’ve been using social media for at least 4 years report it has helped them improve sales (64%)
  3. The majority of businesses in the US (50%+) doesn’t feel the need to measure Social Selling ROI

 

roi_of_social_selling_infographic_s4l

 

 

(source: salesforlife.com)

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newspaper, NRC, Pinterest, Social, Social Media, Social Network, Twitter, Vine, whatsapp

Social Media Cheat Sheet [Infographic]

A handy Infographic on what Social Media platforms to use, since there are so many. Which is best for your company?  There’s one missing from this list and that is Whatsapp.

The first “experiments” for using this to reach a new public have begun, for instance the Dutch newspaper NRC. This way they want to update their readers with news by sending them a text message through Whatsapp. Will this work? Personally I don’t think so, but we’ll just have to wait and see.

But for al the others this infographic, “Social Media Cheat Sheet (For Users) breaks down the most popular social networks into digestible snippets, describing how they can be utilized, as well as highlighting their pros and cons. Learn how to best leverage each platform & start socializing!”

Likeable_Blog_Infographic7

 

(source: Likeable.com)

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Social Media

Five Types of Social Media Complainers …. [Infographic]

Social Media, it’s a way for customers to complain about your company or brand. I ‘ve seen some complaints about real problems, whilst others complain about little things. From experience I know that some companies still do not take actions when it complain to questions and complaints by their customers and leave questions and complaints unanswererd. That ’s why good policy on how to go about this is a necessary investment since customers more and more use te social media as first line of communication.

Check out this interresting  infographic on the different kinds of complainers. Which one to take serious and which one you pay very little attention to. How do you separate them?  This”chart”might help you to structure your complainers.

Social-Customer-Service-Complainers-Infographic
(infograpic by Extact Target)

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Facebook, Instagram, Social Media, Social Network, Twitter

The Twitter redesign, and what does it mean for the marketeer

twitter1-500x300

The Twitter redesign, it is coming. It is currently being tested by a small group of people and one of the major changes, will be its all too familiar vertical column design that will dissapear. The new layout will have a (sort of) Facebook Timeline layout, with an enlarged cover photo across the entire top of the page and the profile picture moved to the left (see screen below).

The power of the “old”  lies in its minimalist style and, user friendly layout, but new users considering signing up (in order to follow a celebrity, for example), quick access to big photos and profile pictures might play a large role. Somthing which is more in style with Pinterest and Instagram.

People have become more and more visual, hence the power of platforms such as Instagram and Pinterest. Only recently Twitter added the option for in-stream photo’s, which prooved for better engagement of the posts.  The latter will have a major change on how markerteers can and will use Twitter. The risk of not adapting is no guarantee,  that yours and theirs,  current strategy will continue to work. Like the changes to Facebook and Google+ marketeers have just to sit back, see what will happen to the new layout and adjust accordingly. Adapt to the new “enivroment” as it were, and if need be execute a new plan.

What the actual new layout will look like is still not clear, nor which new features will be added, if they have them, but one thing is for sure,  the new Twitter is coming!

Below is another screen of the “new” layout could look like.  What you can see clear is the your “lists” will be featured much better, instead of being “hidden” in your account. Better acces to Tweets you favored, and it looks like there will be room for ads on the right side of the screen, just like Facebook has. Wheter this will be an improvement is yet to been seen, if they decide to use that space in that way. I for one like the “tranquillity” of no ads, besides the occasional one in-stream.

NewTwitter2-600x479

 

The big question of course is: “Will this help Twitter gain more users? ” What do you think of this new Twitter layout? Let me know in the comment section below.

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Social, Social Media, Twitter, Winter Olympics 2014

Sochi Social Gold [Infographic]

The Winter Olympics are well underway but what are the fact figure on it on social media. Here’s a great infographic with facts and figures on The Winter Olympics on social media. It looks like Twitter is the winner on social media with 136.000 tweets and 50.000 retweets. Russia’s stance on homosexuality is one of the main things “talked” about.

sochi-social-gold

 

infographic by: UberVu& Hootsuite

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Jelly, Jelly App, Social, Social Media, Social Network

Jelly, the new way to search

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The Jelly App, Have you heard of it? No, well now you will have. Jelly is a new app  and was launched beginning of January of this year. So now what is it? Jelly is a new way to search on the internet by using your network and your extended network and it is easy to use.

You take a picture of what something you don’t know what it is, post it on Jelly and your  friends and their friends (Jelly works with your existing social networks) can (hopefully) give you an anwer.  You can crop, reframe, zoom, and draw on your images to get more specific. Check the video below to get an introduction to Jelly.

I have been using it since the launch and, to honest, it is actually fun to use. Sometime you get the stangest things and you actually pick up on things too.  People tend not to just take pics of things they want to know wht it is, but they also ask questions like “What’s the best programmable robot for little kids. Something easy and educational.” Questions like these do get a lot response and therein lies the fun and social aspect of the App. People like helping people, the Pay it Forward idea so to speak. I say Jelly it forward.

So Google, eat your heart out, it’s Jelly time.

 

The Jelly App is available for iPhone and Android.

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Brian Solis, Facebook, Instagram

Something is stirring in the world of Social Media

Social media

When we speak of Social Media we often just talk about Facebook and Twitter and most of the time we forget the rest of the platforms out there.  In a few recent articles I read on social media I see something stirring in its lansdscape and that are the teens.  The audience brands are trying to target (13-25).

That something is going on at Facebook is for sure. Last week Facebook Director of Product Blake Ross announced that he’d leave the company in a goodbye letter he posted on his profile page. Ross wrote:

“I’m leaving because a Forbes writer asked his son’s best friend Todd if Facebook was still cool and the friend said no, and plus none of HIS friends think so either, even Leila who used to love it, and this journalism made me reconsider the long-term viability of the company.”

So what is going on. I have mentioned before that teens move away from Facebook because it is not cool anymore,  and teens are a barometer for what is the next best thing. Is the Facebook community changing? Is what we do on the internet (our way of interacting) changing? I don’t  know actually. If I look at myself and my friends I notice that they do very little with social media, but haven’t moved away from the usual supect, which is Facebook, they just don’t do anything with it anymore.

And it’s a trend if we look at study (Coming and Going on Facebook by PEW Internet) we see the following. One in five online adults (20% out of 1006 repsondants) say that they used Facebook in the past but no longer do so, and that is a lot. Than they were asked why: “It’s a gossipy thing.” … “I didn’t like to talk too much.” … “I’m not social.” … “My account was compromised.” … “I got tired of minding everybody else’s business.” … “Not enough privacy.” … “Got too many communications.” … “Takes my time away.”

So were are the teens going and why? Well there on Instagram and Tumblr where they can go and be annonimus, were as on Facebook its the “real” you. “They do not want to be found (by their parents, who are on Facebook), except by a few close friends who they explicitly share one of their tumblogs with (yes you can have more than one identity on Tumblr instead of the just one on Facebook). Therefore Tumblr’s notoriously weak search functionality is A-OK with most of its user base.” (source Techcrunch)

But is all this being annonimus a good thing? Think about bullying? But than again if you can’t be found, and only your best friends follow you on Instagram or Tumblr  All things said you can look at from two sides and were heading towards a junction.

1- Social media is becoming more about the interaction between friends, and you only share photo’s etc with your friends, and only accept those who are your friends in the “real” world

2- Social media has become a form of online narcissism,  where the pictures serve as a catalysts for conversations and Likes and followers are the currency of shallow capitalism. Instagram is harboring curious behavior where teens strive for numbers, regardless of where and who they come from, as a delusional form of stature and importance (Source Brain Solis) Thus meaning, out goes the privacy and a whole generation will, because of this, have an online footprint that could come back and bite the in the …. (if you catch my dirft) when they need to apply for uni/jobs etc.

That we’re adapting  is one thing for sure, but how we are adapting is an other.

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