Facebook, Instagram, Social Media, Social Network, Twitter

The Twitter redesign, and what does it mean for the marketeer

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The Twitter redesign, it is coming. It is currently being tested by a small group of people and one of the major changes, will be its all too familiar vertical column design that will dissapear. The new layout will have a (sort of) Facebook Timeline layout, with an enlarged cover photo across the entire top of the page and the profile picture moved to the left (see screen below).

The power of the “old”  lies in its minimalist style and, user friendly layout, but new users considering signing up (in order to follow a celebrity, for example), quick access to big photos and profile pictures might play a large role. Somthing which is more in style with Pinterest and Instagram.

People have become more and more visual, hence the power of platforms such as Instagram and Pinterest. Only recently Twitter added the option for in-stream photo’s, which prooved for better engagement of the posts.  The latter will have a major change on how markerteers can and will use Twitter. The risk of not adapting is no guarantee,  that yours and theirs,  current strategy will continue to work. Like the changes to Facebook and Google+ marketeers have just to sit back, see what will happen to the new layout and adjust accordingly. Adapt to the new “enivroment” as it were, and if need be execute a new plan.

What the actual new layout will look like is still not clear, nor which new features will be added, if they have them, but one thing is for sure,  the new Twitter is coming!

Below is another screen of the “new” layout could look like.  What you can see clear is the your “lists” will be featured much better, instead of being “hidden” in your account. Better acces to Tweets you favored, and it looks like there will be room for ads on the right side of the screen, just like Facebook has. Wheter this will be an improvement is yet to been seen, if they decide to use that space in that way. I for one like the “tranquillity” of no ads, besides the occasional one in-stream.

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The big question of course is: “Will this help Twitter gain more users? ” What do you think of this new Twitter layout? Let me know in the comment section below.

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