Facebook, Google +, Pinterest, Social Media, Twitter, Vine

Marketers Guide to Pinterest

Pinterest, by now you should have heard of it. Why? People are visual, thet like seeing picture of great stuff and photo’s. I mean, when your frineds get back from a vacation, what is the first thing you when you meet after, you sit down at the diner table with a coffee, beer or galss of wine and go through the holiday pictures and tell the stories that go with it.

Now a days with all the different socail media platforms, you see those same photo’s when your friends are still on vacation. To show what a great time you have. The comment on it, wishing you a great time or telling you that they wish they were there too!

Beside Facebook and Instagram, Pinterest is a great platfrom to use for these kinds of pictures, but it can also be used as a “mood”board for thing you like or to be used for inspiraton. More and more peolpe use it and for markerteers os still uncharted teritory. SO here are some facts and figures on Pinterest followed by an Infographic.

Who is using Pinterest? Well according to the latest figure it is mostly women.

Females 25-34 – 27%
Females 35-44 – 29%
Females 45-54 – 24%

But more and more men are discovering it too!

Is Pinterest engaging, let me rephrase that. How engaging is Pinterest?  Facebook is the still the most engaging site on the planet at 405 minutes per month, followed by  Pinterest and Tumblr are equal in second place at 89 minutes. Funny, for I always thought that Twitter was second but it  comes in third at 21 minutes. Next is LinkedIn with 17 minutes, and surprise surprise Google Plus – 3 minutes but growing still at a fast rate. Also Instargram is missing. Wich had a rapid growth over the last few years, same as Vine.

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