Social Media, we all use it one way or another, to check up on your friends, family, your Twitter or to get inspired by things you see on Pinterest. It has become part of our lives, whether you like it or not. You meet meet people you would never have “met” if not for Social Media, simply because it has no borders and the amount amount of users is growing every day.
For you as a company, this also means borders are “removed”, so instead of think local or national you can focus globaly ( if you wish to do so). Of course there are few things to consider: like laungage barriers, or cultural differences but these are things which for the biggest part can be overcome if you keep them in mind. To sum this up here’s a great infographic on the International Social Media Landscape in 2013.